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A product rarely fails because the idea was weak. More often, it struggles because early decisions were made without enough attention to materials, manufacturing realities, and commercial viability. In product development, material selection is often treated as a technical choice. In

In India, product development moves quickly, but manufacturing challenges often move faster. A strong concept can lose momentum the moment it reaches production because the costing does not align, the material choice becomes impractical, or the manufacturing process is too

A good idea is only the starting point of product development. What defines success is how that idea moves through engineering, design, testing, production, and finally into the market. Many businesses begin with a strong concept but struggle when it comes